LugroomStorefronts for luxury dealers

Terms of use

Last updated 9 November 2026

The company details on this page are still being added.

These terms are an agreement between you and the company that runs Lugroom (“Lugroom”, “we”, “us”). They apply when you create an account, run a store, or otherwise use Lugroom, the platform that lets dealers in pre-owned watches and other luxury goods run their own storefront, inventory, clients and sales. If you use Lugroom for a business, you accept these terms for that business and confirm you have authority to do so.

1. Accounts

  • You must be at least 18 and give accurate, current details.
  • Keep your password and two-factor codes secret. You are responsible for everything done under your account and for the people you invite to your store.
  • Tell us at once if you think your account has been used without permission.
  • Store owners decide who joins their store and with which role. Removing someone ends their access to that store.

2. Your store and its content

You keep ownership of everything you put into Lugroom: pieces, photos, videos, descriptions, client records, sales and storefront content (“your content”). You give us a worldwide, non-exclusive, royalty-free licence to host, copy, process, display and transmit your content only as needed to run, secure and improve the service for you, including showing your storefront to the public and sending the messages you ask us to send. The licence ends when your content is deleted, apart from copies in backups, which are overwritten on their normal cycle.

You confirm you have the rights to your content and that publishing it through Lugroom doesn't infringe anyone else's rights.

3. Selling to your buyers

You are the seller of every piece you list. Lugroom provides the software and is not a party to, agent for, or guarantor of any sale between you and a buyer. You are responsible for:

  • describing each piece accurately, including its condition, authenticity, service history, completeness (box and papers) and price;
  • only selling goods you own or are authorised to sell (for example, on consignment), that are genuine and not stolen;
  • your terms of sale, returns, warranties, shipping and insurance, and honouring them;
  • consumer protection, distance-selling, tax (including sales tax, VAT and margin schemes), import and export rules that apply to your sales;
  • anti-money-laundering, sanctions and cash-reporting rules, including checking buyers' identity where the law requires it. Lugroom's prompts for large cash sales are a convenience and are not legal advice;
  • handling your buyers' and clients' personal data lawfully, as described in our data processing terms.

4. What you may not do

  • List counterfeit, replica, stolen, or misdescribed goods, or goods you have no right to sell.
  • Publish false or misleading content, including fabricated, edited or paid-for reviews.
  • Send messages to people who haven't agreed to hear from you where the law requires their consent.
  • Try to access other stores' data, test or bypass our security, or interfere with the service or other users.
  • Copy, resell or reverse-engineer the service, or use it to build a competing product.
  • Use the service for anything unlawful, fraudulent or harmful.

We may remove content or listings that break these rules, and suspend accounts as described in section 10.

5. Buyer reviews

Lugroom invites a buyer to review a store after a recorded sale, and a store publishes a review only after checking it. Stores may hide reviews that are abusive, unlawful or not about a real purchase, but may not edit what a buyer wrote, publish reviews that weren't written by buyers, or offer anything in return for a review.

6. Other services you connect

Some features work with services run by others, such as marketplaces (for example Chrono24 or eBay), Google (to show your rating), your domain registrar, and your own email. Your use of those services is governed by their terms, and we are not responsible for them. You can disconnect them at any time.

7. AI features

The storefront designer uses an AI model to draft text and layouts from what you ask it. Drafts can be wrong or incomplete: review them before you publish. What you publish is your content and your responsibility. We don't use your content to train AI models, and our AI provider doesn't either.

8. Fees, trials and billing

  • Fees are those shown when you subscribe or otherwise agreed with us in writing, and are payable in advance for each billing period. They don't include taxes, which are added where required.
  • Where we offer a free trial, its length is shown when you sign up. At the end of a trial your store keeps working only once a paid plan starts; nothing is charged without your agreement.
  • We may change our fees with at least 30 days' notice by email; the change applies from your next billing period after the notice ends.
  • Fees already paid are not refundable for partial periods, except where the law requires otherwise or we end the service without cause (in which case we refund the unused part).
  • If a payment is overdue, we may suspend your store after telling you and giving you at least 14 days to pay.

9. Our service and intellectual property

The Lugroom software, design and brand belong to Lugroom and its licensors. These terms give you a limited, non-transferable right to use the service while your account is active; they don't transfer any ownership. If you send us ideas or feedback, we may use them without obligation to you.

We keep improving Lugroom and may add, change or remove features. If we remove something material you rely on, we will tell you in advance where we reasonably can.

10. Suspension and ending the service

  • You can close your store at any time from its settings. It is taken offline at once and deleted permanently 30 days later, unless the law requires us to keep some records longer. Export your data first; you can download it at any time.
  • We may suspend or end your access if you seriously or repeatedly break these terms, don't pay, put other users or the service at risk, or if the law requires it. Where it's reasonable, we will tell you first and give you a chance to fix the problem.
  • We may stop providing the service altogether with at least 90 days' notice, so you can export your data.
  • Sections 2 (as to the licence ending), 3, 9, 11, 12, 13 and 15 continue after the agreement ends.

11. Disclaimers

We work hard to keep Lugroom secure and available, but we provide it “as is” and “as available”. To the extent the law allows, we don't give any warranty that it will be uninterrupted or error-free or meet every need, and we make no warranties beyond those in these terms. Figures Lugroom works out for you (such as margins, commissions, stock values or market data) are tools to help you, not financial, tax or legal advice.

12. Limitation of liability

To the extent the law allows:

  • neither of us is liable to the other for indirect or consequential loss, or for loss of profit, revenue, goodwill or data, however it arises;
  • our total liability arising from these terms or the service in any twelve months is limited to the fees you paid us in that period (or US$100 if you paid nothing);
  • nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that can't lawfully be limited.

13. Indemnity

You will defend and compensate us for claims, losses and reasonable costs brought by others (including your buyers, clients and regulators) that arise from your content, your sales, or your breach of these terms or the law.

14. Changes to these terms

We may update these terms. We will give at least 30 days' notice of material changes by email and on this page; the date above shows the latest version. If you don't agree, you can close your store before the change takes effect. Continuing to use Lugroom after that means you accept the new terms.

15. General

  • These terms are governed by the laws of the place where the company that runs Lugroom is registered, and its courts have exclusive jurisdiction over disputes, unless the law where you are gives you the right to bring a claim locally.
  • Neither of us is responsible for delays or failures caused by events beyond reasonable control.
  • You may not transfer these terms without our written agreement; we may transfer them to a company that takes over the service, and will tell you if we do.
  • If part of these terms can't be enforced, the rest still applies. Not enforcing a right straight away doesn't waive it.
  • These terms, our privacy policy and our data processing terms are the whole agreement between us about the service.
  • We send notices to the email address on your account. Send notices to us at our support page.